The Generation Game
Wednesday 8 October
10:10-10:55
Emma Reynolds, Co-founder, Ask Gen Y
Bruce Morton, Co-founder, e3unlimited
Dr Paul Redmond, Expert on
Generational Theory, University of
Liverpool
Understanding the consumer behaviour of
the different generational groups is vital
to your company’s success. These days,
there are distinct patterns of behaviour
between the Baby Boomers, Generation X
and Generation Y. All three groups have
different needs, interests, ways of
communicating and ways of buying.
And each is a mystery to the other!
The individual and joint research of the
three speakers has helped them understand
what has helped to create the typical
values of the different generations. The
comparison across these groups will help
you create targeted marketing campaigns.
To submit a question visit the Convention Forum section of this website.
