The ABTA MBA

Richard Reeves and John Knell, Co-founders, Intelligence Agency

Thursday 8 October, 15:45

They say that to succeed in the corporate world one needs an MBA. But is this a myth? What do you really need to know to run a business in the post credit crunch era?

Designed to be enjoyed in the time it takes most strategy meetings to get past coffee and biscuits, this session will open delegates’ minds to different ways of thinking about leadership, sustainability and culture. It will be an injection of inspiration, creative thinking and dynamic approaches which will help us see the world of business differently.

These two business experts are authors of ‘The 80 minute MBA: Everything You’ll Never Learn at Business School.’ They will deliver a specially developed, entertaining and instantly accessible MBA (Masters of Business Administration) — but this time in just 30 minutes!

For those wanting to get a hit of highbusiness inspiration without spending two years back at school, this session is a must!

Back to Business Sessions