Getting Ready For A Brand New World

Mark Hudson, Retail and Consumer Leader, PricewaterhouseCoopers

Wednesday 7 October, 10:55

Whatever the state of the economy in October, and whenever the downturn changes, one thing is sure; things will never be the same again.

Mark Hudson will explain how the economic conditions will affect the
consumer of the future; what their attitudes will be; what they will consider
value for money and what the implications will be for pricing and branding strategy.

He’ll also explore issues driving consumer behaviour such as ‘the flight to value’, on-line behaviour and sustainability — and how understanding these issues can help future proof your business.

As a PwC Leader, Mark has a unique oversight of consumer trends and the triggers companies will need to pull to survive and prosper in tough economic times. With a combination of original research data and other sources not normally used by the travel sector, his insight will be both illuminating and practical. He may just have that magic piece of advice that makes all the difference!

Back to Business Sessions