MANAGING YOUR BUSINESS IN AN ECONOMIC DOWNTURN
Wednesday 8 October
11:40-12:25
Moderator:
Mike Monk, Head of Financial
Services, ABTA Ltd
Speaker:
Dr Shai Vyakarnam, Director,
Transitions
When the company is in good shape and
you are enjoying growth, all you need to
do is hold on to the tiger by the tail. But
as market conditions change you need to
find ways to manage through stormy
weather. Dr Shai Vyakarnam of Transitions has identified 5 key themes
to help you to manage effectively when
times are tough.
• What are the key drivers of cost in your
business—understanding the external
factors?
• Bad habits and costs unrelated to
adding value to your customers—what
are they and why have you got them?
• Understanding of fixed and variable
costs and where you can make changes
without damaging your business
• Getting a grip on margins—the impact
of good/bad customers
• A really hard focus on retaining
customers — it leads to sales and cash,
cash, cash…
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