The Distribution revolution
WEDNESDAY 28 NOVEMBER
14:30 - 15:50
The Distribution Revolution – Whose Customer Is It Anyway?
As new roads to market proliferate, the ownership of customers becomes increasingly blurred. In this unique session, Malcolm Preston, Partner, PricewaterhouseCoopers focuses on who actually owns today’s customer, the cost of that ownership and how to retain the customer once won.
The last three years has seen an unpredicted growth in suppliers’ own websites. Why? Is content now king? What levels of repeat business are being achieved? How are the most successful companies developing customer loyalty and who is paying for winning and keeping these customers?
Malcolm will be joined in answering these key questions by panelists including:
- Graham Donoghue, New Media Director, TUI N.E
- Adam Daniels, General Manager UK & Ireland
Leisure Sales, British Airways - John Bevan, Managing Director Consumer
Brands, lastminute.com
- Andrew Botterill, Director, Triton Travel Group
- Jimmy Martin, Travel Agent, Jimmy Martin Travel
- Nathan Philpot, Marketing Director,
WEXAS - The Traveller's Club - Caroline Cartellieri, UK Managing Director, Expedia
