riding the wave
THURSDAY 29 NOVEMBER
10:00 - 10:45
In a world where a new generation of
technology has put customers firmly in
the driving seat, Kevin May, editor of
Travolution, will lead this session which
will explore the impact of the web
revolution on travel brands large and
small.Web 2.0 brings a wealth of
opportunities for both industry giants
and kitchen-table newcomers but the
reality is that it is just one element of a
brave new world of devastating consumer
choice and power.
The session will look at how these new
forces have arisen and the challenge
they present. First, with a presentation
by Mel Carson, Microsoft’s adCentre
Community Manager—Europe, we will
examine the effects of changing customer
dynamics on industries throughout the
world and then Kevin will focus on what
these global trends mean for the UK
travel industry.
