every little helps
Wednesday 28 November
15.50-16.30
One of the world’s most respected retail
and marketing gurus, Clive Humby, will close the first day’s business sessions highlighting the lessons that can be learned from the runaway success of one of his major
clients, Tesco.
Clive Humby, chairman of retail and marketing consultants dunnhumby, who serve a broad range of blue-chip clients is to bring his outstanding experience and expertise to a key session on the opening day of The Travel Convention.
Clive was responsible for Tesco’s Loyalty Card and has been the architect of many major innovations in marketing segmentation and retail marketing, among them the revolutionary ACORN consumer classification system.
At a time when most customers appear to be chasing the best deals and dismissing the concept of loyalty, Clive will focus sharply on customer retention and increased profitability. He will provide an invaluable insight into his concept of Relevance Marketing which focuses on getting closer to all of your customers, whatever their individual preferences, and promoting mutually rewarding experiences.
“I believe that there are two types of organisation in consumer marketing: those that try to sell what they have and those that endeavour to be relevant to their customers through the products they create, the services they provide and the way they connect through communication” he says. “The only sustainable model for generating long term brand value is the latter.”
Clive has over 25 years experience of applying mathematical modelling methods to marketing, retail location and retail decision support.
